WHEATIES
ENERGY CRUNCH ANNOUNCES SEARCH
FOR WASHINGTON D.C.’S EVERYDAY
CHAMPIONS
New
addition to the Wheaties lineup will feature search winners on its
packages
For
more than 75 years, Wheaties has been known as “The Breakfast of
Champions,” with American sports icons such as gold medalists, Super
Bowl MVPs and World Series heroes gracing the front of the familiar orange
box. Now Wheaties is
launching a new cereal¾Wheaties
Energy Crunch¾“The
Breakfast of Everyday Champions.” To
introduce the new cereal, which helps provide lasting energy for active,
healthy lifestyles, Wheaties Energy Crunch will honor everyday champions
from across the country and give five deserving people the opportunity to
appear on its packaging.
The Wheaties Energy Crunch Search for Everyday Champions will
recognize heroes who excel both athletically and in their communities.
Through a nationwide grassroots search, Wheaties Energy Crunch will
identify and honor one everyday champion from each of the 50 states.
The search will culminate in November when one grand-prize winner
and four other finalists will be selected to appear on the Wheaties Energy
Crunch box in 2002.
Individuals can nominate themselves or others by submitting an essay of up
to 300 words explaining how they or the person they are nominating is an
everyday champion. Entries
will be judged on 1) how this individual demonstrates a balanced life
while achieving compelling athletic accomplishments and outstanding
volunteer community service, and 2) originality of the essay.
People can enter either via the official search contest web site at
www.WheatiesEnergyCrunch.com,
or by mailing their essay to Wheaties Energy Crunch Search for Everyday
Champions, P.O. Box 2226, New York, NY 10116, by September 14, 2001.
Complete details and official entry rules also are available on the
web site.
One semi-finalist will be chosen from each of the 50 states.
From there, five finalists will be chosen.
Finally, the grand-prize winner will be announced in November.
The winner will appear on the front of the Wheaties Energy Crunch
box in 2002. In addition, the
winner will receive $5,000 and Wheaties Energy Crunch will donate $25,000
to the winner’s charity of choice.
The four runners-up will have their image appear on the back of the
Wheaties Energy Crunch box. They
also will each receive a check for $2,500; General Mills will donate
$2,500 to the charity of their choice.
